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In the 19th century, during the Battle of Sevastopol, a French soldier (also known as a "Zouave") had his clay pipe broken by a stray bullet. Ever resourceful, he had the brilliant idea to roll his tobacco in a piece of paper torn from his bag of gunpowder.
For more than 140 years, the image of Le Zouave has adorned every Zig-Zag product as a tribute to the creative......
In 1894 the Braunsteinn Brothers perfected a packaging process that allowed the papers to automatically dispense from a booklet one at a time. They patented their invention and named the new product "Zig-Zag" after the Z shape the interweaved papers make when pulled from the package. This revolutionary process became a new packaging standard that is still in use today.
In 1900 Zig-Zag papers gained international recognition when they were awarded a gold medal at the Universal Exposition in Paris. Six years later, Zig-Zag was registered as a trademark and found fame all over the world.