Rolling Loud Music Festival: Hip-Hop & Culture 

Rolling Loud is the biggest hip-hop event on the planet. What started in Miami in 2015 quickly turned into a full-on cultural force, bringing the biggest names in rap to stages across the world. 

The festival also sets the tone for fashion and cultural moments. From viral outfits to surprise performances, it’s where trends get made, and history keeps repeating itself, on purpose. This festival’s reach goes beyond the stage and into every corner of the culture.

We’re proud to sponsor Rolling Loud and connect with a crowd that’s all about energy, style, and authenticity! Keep reading to see how we show up, show out, and keep it all Zig-Zag.

What Is Rolling Loud?

Back in 2015, three guys in Miami, Matt Zingler, Tariq Cherif, and Matthew Spina, had one goal: to throw a festival dedicated to hip-hop. It kicked off with names like Schoolboy Q, A$AP Ferg, and Action Bronson, and the energy hasn’t slowed since.

Over the years, Rolling Loud moved from a single-day event to a multi-day, multi-city series that’s hosted some of the biggest names in the game. From Kendrick Lamar and Travis Scott to Playboi Carti and Nicki Minaj, the lineups have stayed stacked. 

At the same time, the festival became a stage for rising artists who went from small fonts on the poster to headlining the main stage. After dominating Miami, it expanded to California, New York, and even overseas. The Thailand show in 2023 marked its first event in Asia, with Bangkok hosting a wild weekend featuring Cardi B and Chris Brown. 

Zig-Zag’s Legacy in Hip-Hop Culture

We didn’t just show up to the party. Zig-Zag has been part of the scene since hip-hop had a boom box and a bucket hat. Our name has popped up in bars, backstages, and music videos for decades. When we say we’ve got history in this culture, we mean it.

From mixtape legends to viral playlists, Zig-Zag has held it down. Artists started shouting us out before social media was even a thing. Our packaging? Iconic. Our look? Recognizable anywhere.

You’ll see Zig-Zag gear getting rocked like a badge of honor. Hoodies, hats, trays. We’re part of the lifestyle, and we’ve just always been here while the culture did its thing.

Rolling Loud x Zig-Zag: When Worlds Collide

It only makes sense that we teamed up with Rolling Loud. Their crowd is our crowd. It’s packed with people who live for the music, the culture, and the real ones keeping it authentic.

At Rolling Loud Miami 2024, we brought the heat. We dropped limited-edition Zig-Zag x Rolling Loud gear, from logo tees to collectibles, that flew off the shelves faster than Lil Uzi’s setlist. 

We also rolled through with brand activations that matched the mood of the festival. Interactive booths, giveaways, and exclusive drops kept the party going and the cameras snapping. If you were there, you know it hit different. And if you missed it, keep an eye out. We’ve got more on the way.

Festival Fits: Streetwear, Hip-Hop & Zig-Zag Merch

If you’ve been to Rolling Loud, you already know it’s a music festival, but it’s also a runway. From head-to-toe looks to last-minute flexes, the fashion scene is a show of its own. Hip-hop fans show up ready to stunt.

Our apparel line keeps things easy and on point. We’ve got hoodies, tees, hats, and toques that look good anywhere. You could wear it to the fest, wear it to the corner store, or just keep it in rotation because it’s part of your daily fit. 

The streetwear side of Rolling Loud keeps growing, and we’re right there with it. Fans aren’t just coming for music, they also want to rep brands that match their taste. 

Rolling Loud’s Influence on Modern Hip-Hop Culture

Rolling Loud is the place where new artists break through and the next big trend usually starts. From viral dance moments to surprise guests that light up the timeline, Rolling Loud has turned into a launchpad for careers and culture shifts.

Plenty of big names got their first major look at Rolling Loud. Fans get to catch artists right before they blow up. Sponsorships play a role, too. When brands like us show up, it adds to the full experience. 

Looking ahead, Rolling Loud isn’t slowing down. It's moving into new cities, new countries, and new sounds. The influence keeps growing, and so does the mix of fashion, branding, and music that surrounds it. Wherever it goes, we’re down to roll with it.

Final Thoughts

Rolling Loud brings the music. We bring the merch. Together? It just makes sense.

From day one, we’ve been locked in with hip-hop culture. You’ve seen our name in lyrics, videos, and now front and center at the world’s biggest hip-hop festival. 

We’ve teamed up with Rolling Loud to drop limited-edition gear, connect with your crowd, and keep things fresh with every event. You saw the fits. You saw the booth. You saw the brand.

If you want in on what’s next, it’s easy. Check out our merch and stay ready for whatever we do with Rolling Loud next. You don’t want to miss it.