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In the 19th century, during the Battle of Sevastopol, a French soldier (also known as a "Zouave") had his clay pipe broken by a stray bullet. Ever resourceful, he had the brilliant idea to roll his tobacco in a piece of paper torn from his bag of gunpowder.
For more than 140 years, the image of Le Zouave has adorned every Zig-Zag product as a tribute to the creative soldier.
In 1894 the Braunstein Brothers perfected a packaging process that allowed the papers to automatically dispense from a booklet one at a time. They patented their invention and named the new product "Zig-Zag" after the Z shape the interweaved papers make when pulled from the package. This revolutionary process became a new packaging standard that is still in use today.
In 1900, Zig-Zag papers gained international recognition when they were awarded a gold medal at the Universal Exposition in Paris. Six years later, Zig-Zag was registered as a trademark and found fame all over the world.
The Zig Zag logo is used as the design of a bill/poster for a performance in San Francisco at the Avalon ballroom for Big Brother and the Holding Company (Janis Joplin) and Quicksilver Messenger Service in the Summer of ’66. Creators of the poster (Mouse and Kelley) did not obtain official copyright authorization but included a quote at the bottom of the poster “What you don’t know about copying and duplicating won’t hurt you.
The Captain Zig-Zag campaign was created. Depicting the Zig Zag man front facing similar to ‘Uncle Sam’ with the quote “Captain Zig-Zag Wants YOU!” underneath. While it has not been a campaign for decades, many still refer to The Zig Zag man as “Captain Zig Zag”.
Dr. Dre releases his first solo album “Chronic” with the homage to Zig Zag rolling paper on the album cover; a depiction of himself within the Zig Zag logo.
Zig Zag introduces Organic Hemp Rolling Papers and Ultra-Thin Paper Cones.