There are few people better than Jeff Cole at using social media to their advantage. The Arizona-based digital artist sat down with the Zig-Zag Studio team to tell his story and explain the formula for going viral.
A Jeff Cole piece is recognizable almost instantly, thanks to the unique artistic style he has developed for himself over the course of his career. What began as a hobby designing his own versions of album covers, has grown into a business grabbing the attention of some of pop culture's most important figures.
Jeff's inspirations include sneaker culture, music, basketball, and of course, Michael Jordan. He's become a master at social commentary through witty designs that put a twist on the topic of the moment. Whether it's turning the hottest new sneaker drop into a famous cartoon character, or putting Michael Scott in a one-on-one match against Michael Jordan, Jeff Cole will stop your scrolling.
Check out this episode of Through My Lens featuring Jeff Cole and learn about what it takes to push through the noise and make it in the creative world.
Through My Lens is a story telling video series focused on sharing the stories of creative people and how they made it, with the goal of inspiring the next generation of unique creators.
BTS photography shot by Zak Maddock.